Paul Bennett: Design is in the details

Paul focuses on the individual or the small, helping to create the big. It relates to what organisations want and how individuals go about providing it.

The clip discusses ways of achieving improvement through small details. These details are what can improve the bigger picture. The clip demonstrates the take the design company took on addressing the question of what it is like being a patient in their hospital. The company took the approach of the greater organisation looking at the question through the patients’ eyes. This was a great example of how the greater organisation could look out from the individuals’ eyes, rather than looking in through their organisational eyes. Just looking at the question from this perspective highlighted the need for detail in their design improvement processes. Small adjustments were trialled and personal touches made a huge difference to how patients were feeling. The clip showed how when people looked outside the square, great advancements in design and invention have occurred. It was interesting to hear the explanations of the impact design can have on finding solutions to problems occurring within the bigger picture of organisations. I like the concept of looking at the same things with new eyes. Taking a fresh approach to design and improving on the way things are. I like the concept of putting yourself in the position of the consumer and reframing the ordinary.