A Lesson In Typography

This clip explained what typography is and informed of the elements of type design. The clip demonstrated the skills and techniques involved in typography. It links the role typography plays to careers such as graphic design and art directors.

The clip used a range of visual/graphical typographic demonstrations, along with audio, as a strategy to engage the viewer and develop an understanding of typographical awareness. It was clear, easy to follow and interesting to watch. The intricacies of the visual/graphical representations of text are clear to the viewer and demonstrate the impact typography has on overall design. It is an informative clip, outlining the elements of the arrangement of type and the anatomy of letterform. The clip addresses the advances typography has been exposed to in the digital age. Although the clip was well constructed and interesting to watch, I found that it hastily brushed over the details of typography. It lacked detailed explanation and examples of the techniques involved in typography, and this was a sacrifice made to maintain momentum within the clip. I found that the history and development of typography was not adequately addressed.