Stefan Sagmeister: Yes, Design Can Make You Happy

This clip outlines the career of Stefan Sagmeister. It demonstrates the link he has found between design and happiness. The clip refers to a range of examples of design and links them to a feeling of happiness.

Stefan was interesting to listen to. His explanations included humour and were engaging to listen to. He compared the happiness associated with design in regard to the consumer and the designer. I found this interesting as it is important to understand that design has many purposes. When designing, it is important to keep the consumer in mind, and when consuming, acknowledgement of the designer is appreciated. He discusses the misrepresentation of happiness in regard to visualisation, advertising and the movie industry. He challenges the depiction of happiness in regard to design. Although Stefan demonstrates a deep knowledge and understanding of a range of exhibitions and pieces of art, the clip is focussed around his personal opinions of designs that invoke happiness. He shares designs that have made him happy with a live audience and in turn evokes a positive response. Although funny at times, the clip is rather long and slow. I enjoyed the demonstration of his work at the end of the clip.